This unit describes the skills and knowledge required to prepare and manage a marketing audit, with reference to an organisation’s marketing plan.
It applies to individuals who are required to develop a comprehensive description of the organisation’s marketing operations as part of the marketing, planning and management auditing process.
The outcomes of marketing audits are generally used to inform an organisation’s marketing plan.
In this role, individuals must possess a sound theoretical knowledge of advertising management and demonstrate a range of managerial skills. Typically, they have responsibility for work of other staff.